The design brief called for a logo for an Atlanta-based running club, with two clear priorities: a wordmark that felt modern and dynamic, using motion-suggestive type to capture the energy of running, paired with a logo mark built around growth. The client was drawn to the biblical parable of the mustard seed, the smallest seed that sprouts into a tree large enough to shelter birds, as a metaphor for the club's own journey from small beginnings to a thriving community.